Andie relaunched a newly designed website in April 2023, with the focus on increasing conversion. I proposed that Andie use this opportunity to relaunch our evergreen products with a refreshed branding as the main content and imagery for the new website. This meant revising the name from “Best-sellers” to “The Essentials” and the top four suits were rebranded as “THE ICONS”. Along with the new name, I produced and art directed the new photos to feel more editorial and timeless.