Comfortable Looks Good on you
Role: Creative Director and Lead Producer for Photoshoot and Asset Creation
Photographer: Cait Kelly
“Comfortable Looks Good On You” campaign came as a solution to one of the biggest obstacles women had from buying suits online - not being able to try on the swimsuit before purchasing and seeing it in their size. So we sent out a casting call to our customers and our social media followers to photograph as many women of different sizes in our best-selling style, The Amalfi. The purpose was to show the online customer what the suit could look like on them. This campaign also acted as a way to promote our size inclusive angle of the Andie brand as well as the versatility of the suit.
The campaign launched on our website, paid social ads, organic social and email, with a couple press mentions.
Landing page
BTS
I produced this photoshoot like I would a theatrical performance because the women who were photographed were both customers and potential customers. I made sure across the two days of shooting we had every moment the woman was there was thought through, from entering the door, catering, choosing a playlist for their time onset. This way felt taken care of and most importantly comfortable as they are volunteering their time to photograph themselves in a swimsuit, which can be quite intimidating and being and especially looking comfortable was key for the photos.